2020 is moving fast, and the Marketing departments are working hard in order to create their actions for the year. The combination of strategy and creativity is essential, but keeping an eye on trends in graphic design makes all the difference.
These movements are based on techniques that graphic designers have used in recent times, but now they are expected to be stronger in the creative market.
In this article, we will present what the experts consider to be the best bets for the year! Enjoy the reading.
15 trends in graphic design for 2020
Many elements promise to be present in 2020, especially those that disobey the traditional compositional opinion. There are a lot of novelties, but caution is needed so that creative chaos does not turn into a disaster.
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1. Color gradient
In contrast to flat color, and despite being controversial among designers, the color gradient, or gradient effect, is a constant trend, especially in logotypes.
In them, it is very common to see the applied neon tones, in addition to combining very well with the image filters. The color gradient does not have to be the main element of a composition; they combine perfectly as supporting elements in the compositions, in a very subtle way.
Minimalism has been a trend for logos for some time. The movement that expresses itself with little information is a creative line of the 20th century that is gaining a lot of strength now.
One of the great advantages of using simple elements is that they are excellent allies of striking concepts and very easy to reproduce on any device – facilitating the maintenance of the brand.
3. Unique geometry
The use of non-standard geometric elements, developed for visual identities, has also been consolidated. In opposition to the classic, the unusual geometry makes logos iconic and unique.
4. Geometric typographies
In the same sense as unique geometry, geometric fonts dictate identity and often replace a graphic symbol. The form combined with the content creates a third new element, with great visual impact.
5. Bold typefaces
The creation of fonts is the focus of many illustrators and designers and, in recent times, letters have gained more and more personality. It is amazing to see how unusual typography gains beauty and strength in the right context.
6. Superimposed and compact design
Theoretically disorganized arrangements are gradually becoming famous. Breaking the classic format resignifies fonts and creates elements from overlap and compression.
7. Chaotic and asymmetric composition
As we can see, again, the breakdown of classical concepts of composition is strengthened. Asymmetric and chaos-based layouts are trends in graphic design that are here to stay – and to split opinions.
8. Deconstructed texts
The texts, as well as the forms, were also deconstructed. The faded colors, the loose letters and the mixed lines, cause a certain discomfort, at first, in people of traditional taste. On the other hand, the arrangement, when well built, has a great visual appeal.
9. Desaturated colors
Not long ago, vivid and striking colors dominated the creative scene. But a strong trend towards the use of soft colors and very low saturation, that is, the opposite of vibrant colors, is conquering the market.
An example of this is the color of the year 2020 presented by Pantone, the Classic Blue 19-4052. It is not a less colorful design, but a commitment to less abrasive compositions.
10. Dimensioning, depth and movement
In order to create an illusion of movement, logos and letterings contribute to giving different volumes for letters of a word. Depth effects also create fluidity in the pieces and make a composition much more interesting.
11. Bichromie/ Duotone
Basically, bichromy is the use of two colors to give a contrast effect. The application of few colors also makes the objective of a piece more explicit, as it prevents the viewer’s attention from being dispersed.
In the same spectrum, we have trichomy, the use of 3 colors – in RGB: red, green and blue – and polychromy – in CMYK cyan, blue, yellow and black.
Isometric illustrations simulate three-dimensional objects with elements of perspective and depth in a 2D scenario. Using isometric view in graphic design can make illustrations more dynamic and more attractive.
3D never goes out of style simply because it meets the diverse needs of the graphics market. Besides that, with the refinements of video cards, monitors and other features, the trend is that it will remain in the creative portfolios.
Advertising is one of the branches that can make the most use of 3D, since it makes scenarios more real, more interactive and more attractive.
In opposition to utopia, that means a condition of a perfect and unattainable future, the dystopian layout is a movement based on sci-fi works that represent a future of chaos in the midst of technology.
The most used elements are the extremely saturated and strong colors, neon tones and dark backgrounds, signs highly indicative of the cyberpunk movement and which appeal to surrealism!
15. Motion graphics
Motion graphics has earned the admiration of several segments. Animated videos are part of corporate presentations, social networks, websites and a multitude of media simply because they make everything more enjoyable.
Dense subjects presented in motion graphics, with subtitles, a good script and an adequate soundtrack, become much more fluid and understandable.
All these trends in graphic design are on the agenda of creative people, but strategists also have a lot to worry about.
Unified brands: the secret of good graphic communication
The management of a good brand goes far beyond well-made pieces; there must be a strategy on all of its exhibition fronts. This rule is quite old, but many businesses have started to worry about creating a unified visual identity just now.
Netflix is an example of this. In 2019, streaming consolidated all communication fronts with the same typography, colors and elements.
This is a great challenge, especially when it comes to global brands, with countless operating fronts. But it is a challenge worth the fight!
The trends in graphic design for 2020 represent more than aesthetics. Diversity is embraced by visual representations, giving way to the new, to the different. This, in line with the unified visual identity, creates a safe path for brands to operate.
But to achieve this goal, it is necessary to ensure effective brand management. See in this article how to unify creative marketing and effective management!