How valuable do you consider attending in-person corporate events on a scale of 0 to 10? Many entrepreneurs, directors, and business leaders view these gatherings as highly strategic.
Despite the rise of virtual events, face-to-face interactions remain one of the most effective ways to do business. That’s because face-to-face conversations are a great way to build relationships.
Interested in this topic? Discover how Fastdezine can help you turn these opportunities into tangible B2B sales at corporate events.
We’ve developed a way to increase the results from participating in events. We even managed to secure new clients months before they happen. Don’t miss out—learn more now!
Pre-Event: Corporate Event Planning is Paramount
Got an opportunity to attend an event? The first step is to determine whether it’s strategic for your business. Consider these crucial factors:
- Target audience: Identify if the participants align with your ideal customer profile.
- Investment: Estimate the costs, including transportation, publicity, lead prospecting, booth space, and setup.
- Time: Assess if you have sufficient time to train your team and develop a marketing campaign.
Make the most of LinkedIn to validate your persona
LinkedIn is a powerful tool for lead prospecting, especially for those looking to sell at corporate events. You can use the platform to confirm whether your target audience will be present and even start selling before the event begins.
For instance, Fastdezine successfully implemented this approach at Web Summit Rio 2024. Months ahead of the event, we crafted a strategy to connect with and schedule meetings with participants from the 2023 edition. During these pre-event meetings, we assessed the fit and potential of these leads for 2024.
If your analysis confirms that your target companies will attend, start planning early by focusing on:
- Developing sales strategies, generating leads, and training your team.
- Creating marketing campaigns, including promotional materials such as presentations and branded merchandise (such as t-shirts).
Create a press release dedicated to the B2B event
Recognized the event as strategic? It’s essential to publicize your participation and share key details, like the dates you’ll be there and where to find your company. To achieve this, create targeted content for LinkedIn and materials that will help you stand out during the event. For Web Summit Rio, Fastdezine prepared:
- Naming;
- Key Visual (KV);
- Landing page;
- Videos in Portuguese and English;
- Customized t-shirts;
- Banner on LinkedIn.
We also launched a geotargeted advertising campaign on social media to attract more visitors during the event.
Start selling before you leave home
When it comes to B2B sales, the groundwork begins long before you step out the door.
At Web Summit Rio, we implemented a strategy that enabled us to identify and engage potential clients months in advance using 2023’s participant list. By validating our target audience early, we secured sales ahead of the event.
Once the 2024 edition’s participant list went live, we seamlessly transitioned into the next phase of prospecting and selling. This proactive approach not only gave us a head start but also allowed for more assertive and effective engagement during the event itself, as demonstrated below.
During the event: focus on sales and relationships
Large business meetings are real marathons and usually take place in large spaces. Therefore, having a team that is well-coordinated is a must. For the success of your B2B sales, it’s very important that everyone on your team has a clear role.

Our sales team managed to get 100% out of the Web Summit Rio 2024. To do this, we mapped and qualified 150 leads and organized our team in pairs. This allowed us to cover all the pavilions, maximized our resources and ensured that each conversation had a clear and predetermined purpose.
It’s worth noting that this corporate event planning enabled us to take better advantage of the organic opportunities that naturally arose during the days of the event.
Post-event: analyze the results and keep selling
If you’ve planned and executed effectively, you’ll likely leave a corporate event with several sales opportunities. Now is the time to strengthen relationships with your leads, identify new business prospects, and schedule follow-up meetings.
At Fastdezine, our sales team continued this process for weeks, understanding that the post-event period is critical not only for solidifying existing connections, but also to connect with new prospects that we had previously mapped out, but were unable to meet in person at the event.
The key takeaway is that thorough preparation and a strategic approach are essential to maximizing success in B2B sales in any situation. Leveraging LinkedIn smartly can yield impressive results, and by integrating these practices into your next event strategy, you can significantly expand your business opportunities.
In fact, in order to make the most of LinkedIn and drive sales, you can count on Presto, a solution created by FastDezine!
Presto makes your sales happen
Presto combines LinkedIn, Artificial Intelligence, and Marketing Expertise to deliver a comprehensive solution for prospecting, connecting, and scheduling meetings for your business.
Find out in detail how Presto can help you:
Cutting-edge technology and customization
Presto leverages tools like Sales Navigator and Kontax to deliver results tailored to your business needs. We offer a personalized approach for each connection and interaction with your target audience.
Building Trust-Based Relationships
We believe that it is essential to establish friendly and positive relationships in order to network successfully. At Presto, we nurture every contact with respect and warmth, knowing that people prefer to do business with those they trust.
Proven results
Our goal is to deliver exceptional outcomes, consistently achieving a connection rate of over 20% and a message response rate of over 10%—metrics that are considered high in the industry.
Participating in a B2B event could be the key to boosting your sales of new products and services, provided your team is well-prepared.
Presto is your ideal partner for enhancing prospecting strategies and growing your business. Explore our solution in detail!