Visual communication is one of the most impactful ways to engage audiences, build and strengthen brands, and forge connections.
When strategically designed, elements like colors, shapes, images, illustrations and other elements come together to create powerful visual assets such as visual identity, website, infographic, presentation, video, and more.
But in today’s competitive landscape, standing out requires more than just good communication materials—it demands delivering unique visual experiences. That’s exactly what Powtoon has been doing for over a decade.
Powtoon is a multimedia authoring platform and is expanding its solution across Latin America with the help of Presto, a Fastdezine solution. Learn more about how it’s happening.
How Powtoon turns visual communications into captivating experiences
Powtoon is a versatile platform for creating dynamic visual content, perfect for training, communication, and marketing. It allows you to develop, manage, and distribute a variety of videos, presentations, digital ads, and other animated materials, all crafted to capture attention and connect with audiences.
Powtoon’s mission is clear:
“To empower individuals, teams, and organizations to achieve measurable results by transforming communications into visual experiences that captivate audiences, foster connection and action, and enhance the effectiveness of marketing and HR departments.”
Given the impact of this solution, which meets the demands of multiple sectors, expansion into new markets was a natural course of action – and Powtoon is successfully seizing this opportunity.
Powtoon’s global expansion project
Despite its previous successes, Powtoon faced the challenge of entering a new market, where uncertainty surrounded potential customers’ willingness to adopt the solution. The higher cost posed a barrier, and there was a lack of understanding about the tool’s value and its relevance to the audience. To overcome this, it was essential to define and validate the ideal customer profile (ICP) to effectively map out the acquisition strategy.
Renato Fontana, Managing Partner at Powtoon, shared the communication and marketing strategies implemented to expand the business into the Latin American market:
Monthly Webinars
The monthly webinars are broadcast on YouTube and posted on LinkedIn, where B2B lead prospection is also conducted. During these sessions, the Powtoon team offers insights, empowering the audience to enhance their content creation skills and boost their efficiency and independence.
Event announcements
Renato’s and Powtoon’s profiles share materials from past events, and highlight upcoming ones. This keeps followers informed about the latest updates and provides opportunities to register for future webinars.
>> Explore more about corporate events and B2B sales.
B2B Prospecting on LinkedIn
Powtoon leverages LinkedIn to maximize B2B lead generation and schedule meetings through Presto. Curious about the ins and outs of this strategy?? Dive into the details below.
>> Unlock the potential of social selling on LinkedIn.
How Presto helps Powtoon’s global expansion project
Presto, a Fastdezine solution, is helping Powtoon expand to an ever larger audience.
By combining cutting-edge technologies and the dedication of Marketing and Sales specialists, Presto’s team is able to prospect and qualify B2B leads using personalized approaches. This enables our team to captivate the target audience, driving participation in Powtoon’s webinars, while also arranging meetings with decision-makers poised to finalize sales.
To kick off this project,we began by identifying the client’s needs, target persona, and objectives. Leveraging Powtoon, we developed an initial strategy centered on expanding Renato’s LinkedIn network through monthly events hosted by his company.
This strategy quickly evolved. In addition to running campaigns to attract leads to the webinars and monitoring Renato’s profile, we started following up with the highly engaged audience by scheduling meetings with them.
Outcomes of Presto’s Partnership with Powtoon
Our combined efforts have delivered impressive outcomes, including:
- Increased communication reach, resulting in a growing number of subscribers and active webinar participants.
- Firmly established Powtoon’s presence in Latin America, solidifying its reputation as a leader in visual communication solutions.
- Successfully scheduled 2–3 meetings per month with key decision-makers, demonstrating strong interest from various companies in Powtoon’s solutions and highlighting Presto’s effectiveness in securing these opportunities.
LinkedIn serves as the primary platform for executing this strategy, leveraging tools like Sales Navigator and other automation tools to streamline the process. Each week, we send out 150 personalized invitations to new leads. All this receives Powtoon’s approval before implementation.
The team behind the results
Despite all the cutting-edge technology used in the campaigns, our differential lies in the intelligence and expertise of the team, which is dedicated to bringing results and always putting Powtoon at the heart of decisions.
Gustavo Salles, Presto’s Campaign Manager, has been working with Powtoon since the project’s inception. Together with Tainá Vieira, the campaign executor, he closely monitors the results on a daily basis and emphasizes the critical role their collaboration with Powtoon plays in the success of the strategy:
“I want us to keep up the good work we’ve been doing. We’ve created a very good relationship with the Powtoon team. Every alignment I’ve had with Renato has led to significant improvements. I’m excited to continue our partnership and drive even greater results in line with Powtoon’s needs.”
The collaboration between Powtoon and Presto promises to bring even greater results. It was a privilege for us to be part of this story and to help Powtoon on its journey of expansion.
You can count on Fastdezine and Presto to boost your business productivity
This is the type of solution Fastdezine specializes in. We work in partnership with marketing teams and agencies to enhance productivity of teams and drive the commercial expansion of marketing-based B2B businesses.
We help your business boost its B2B sales
Presto offers a personalized service designed to generate high-quality leads, connect with prospects, and schedule meetings on LinkedIn.
We bring together experts in marketing, processes and technology to connect your profile directly with decision-makers. This strategy considerably increases the effectiveness of prospecting campaigns and simplifies the B2B sales process.
Presto makes your sales happen
Presto is a specialized service that helps businesses generate high-quality leads and schedule meetings through LinkedIn. By leveraging artificial intelligence and advanced tools like Sales Navigator and Kontax, we connect companies with key decision-makers to boost B2B sales.
We connect you directly with key decision-makers through:
- Optimizing LinkedIn profiles for SSI;
- Defining the target audience;
- Building lists of leads;
- Managing and nurturing LinkedIn conversations;
- Scheduling meetings;
- Providing detailed analysis and weekly performance reports .
Inspired by this case? Ready to boost your B2B sales? Get in touch with our sales team today!
